Moodyboard - Blush Pink - Growme Melbourne
Moodyboard - Blush Pink - Growme Melbourne


the making of us

Welcome to Growme,

I'm Joey, the founder of Growme, and I'm thrilled to have you here. Let me take you on a journey that began with the arrival of my daughter, Selma. As some of you may know, becoming a parent for the first time is life changing - It's exhilarating, rewarding and overwhelming all at once. Navigating through motherhood inspired me to do more things that I loved, and I found a sense of calmness and joy in doing creative work. This was the start of Growme, a passion project during maternity leave, and also the beginning of my journey into entrepreneurship.

Over the following 2 years, I balanced motherhood, my career as an architect, and supporting my husband's profession as a surgeon, which led us to relocate across Australia multiple times, with our little one in tow. Yet, amidst the challenges and instability, Growme remained my constant, a source of joy and inspiration.

As we relocated across Australia, from Tasmania to the Northern Territory, I continued to nurture Growme, I had no idea what it would become but I loved the feeling I got everytime I worked on it. It was during our travels that the idea for the Moodyboard was born—a simple yet functional magnetic board designed to keep our goals and aspirations within reach, even in the midst of constant change.

The pandemic brought unforeseen challenges, but it also opened doors to new opportunities. As the world shifted to remote work, the need for tools like the Moodyboard became more apparent than ever. What started as a personal solution soon evolved into a product that resonated with thousands across Australia and abroad.

Today, Growme continues to be a celebration of doing what we love, and help others achieve their goals through our purposefully designed homewares for the home office and study desk.

I am profoundly grateful for each and every one of you who has welcomed Growme into your homes and hearts.

Thank you for being part of this incredible journey.

With love and gratitude,


Wall decals Botanical - A4 set - Growme Melbourne

Our homewares have been designed to suit the modern day lifestyle.

We create multi functional, fun, and beautifully curated objects to inject personality into your space.

Be inspired by our journal

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