Welcome to Female Figures #4! This week I'll be sharing my chat with textile designer and artist - Georgie Daphne. I met Georgie in 2019 at a trade show called Life Instyle (where you will find everyone in the retail - design industry!) At the time, Georgie was pregnant with her second child,  and was immaculately dressed in a bright colourful outfit, she was very memorable amidst the sea of people you meet at these trade shows! We had a chat and have kept in touch since. Today Georgie is an established artist, mum of 2 and design collaborator to large brands like Frankie Gusti and Jumbled.

Georgie's business journey started from the life changing experience of becoming a mother with her firstborn. It's definitely a trend around here that magic happens when women become mothers - they seem to somehow find the energy to throw themselves into deep into their passions and build amazing businesses, usually while the baby is asleep! Georgie's creations are bright, colourful, ethereal and inspired by the natural world - Plants in particular! So if you're a plant lover, you're in for a treat - check out Georgie's prints or paintings and have a read of her journey below! xx 

Georgie's Studio - Styled by Michelle Mcilrath @shelstragram and Photographed by Ruby Henshall @ruby_henshall_photographer

3. What does your typical work day look like?

Georgie:  I try to sleep in as much as I can get away with! My husband often gets up for our two little boys and gets their breakfast ready. Lately I've been trying to eat my breakfast purposefully uninterrupted (that’s a huge deal when your a mum of little ones!) so that I can start the day right. This is my time to check emails and write a list of what I want to get done that day. Then its pretty much kid activities, housework, all day. Sometimes when my youngest is having his day nap I’ll set my 5 year old up with something fun like painting on the floor in my studio so that I can quickly get some painting done at my desk. From 5pm till 7:30pm its absolute madness in our house. While my husband has been working from home during Melbourne's number 4 lockdown we’ve been having a quick dance party just before dinner. Its really just a tactic to wear the little ones out so that they go to sleep easily! I do most of my painting and working on my business from about 8pm onward most nights.

4. As a mum, what are the challenges you face when running a business, and what do you do to overcome those challenges? 

5. As a business owner, what tips do you have for others who are just starting out/ thinking of starting a business? 

Philodendron Print available on Georgie's Website. 

Ever dreamt of changing lanes in your career and taking a different path?  Our next Female Figure, Vanessa Hall of Cookies and Crumbs Melbourne  found herself in the baking business by accident when she just wanted to make something cool for her son's birthday and received lots of orders through instagram - gotta love the Gram! Now she runs a booming business, baking for big brands like Mecca,The Daily Edited, Westfield, Tiffany & Co and Kikki K (to name a few!). 

A little bit of background on Vanessa, she is a concert violinist, music teacher and mother of 2. Vanessa found herself in the baking business 6 years ago and was the primary baker for 2 years till she had her second child. She had complications with the second birth and had an infection called golden staphylococcus and cellulitis, this was when she decided to get support and hire staff. It was hard for her to let go of the baking process but this truly allowed Vanessa to focus on expanding her business rather than working in it. She believes that everything happens for a reason , and never sees a setback as a negative - but as a stepping stone to the next adventure! 

Vanessa has 2 bakers now working in their own certified kitchens which allows them the flexibility to work while raising little ones. Win! 

I met Vanessa in the midst of the Victorian lockdown in 2020 when she bought a Moodyboard for her home office setup. We very quickly became friends and have supported each others businesses since. Vanessa's aesthetic and colour sense is sophisticated and fun and has a little something for everyone. From her witty (F#?K Covid) phrase bikkies for the adults to her Design-your-own-Cookie-Kit for the kiddies. She has really thought about her customer and what they need and has definitely brightened up many households with her creations. OK enough from me - Here's more from Vanessa!

F%?K Covid Dessert Box is sure to put a smile on someone's face during this uncertain time.

 

1. Tell us a bit about yourself and how you came into business? 

Vanessa:  I was previously a violin/music teacher at Haileybury College and have always been creative. I then designed a birthday cake and cookies for my sons first birthday. I started posting photos on Instagram and began receiving orders. Before long I was receiving enough orders to resign from my job and start expanding my business.

 

2. When you were starting out, was there any particular client that gave you that "big break" which really propelled you to a larger audience? 

Oh yes! After a couple of months I was asked to do an influencers blogger lunch and provide them with cookies. There was one influencer there that loved my products and had photographs with them. She then posted for me (and I didn’t pay for it or anything). I then used to do many of her events. So my advice would be not to be too greedy at the start or ever, do lots of unpaid work to get your name and reputation out there! 

 

3. How are you finding your Moodyboard and has it helped with your line of work?   

Vanessa: Moodyboard helps me organise my week in advance. I have to coordinate the workload for 2 staff and a courier each week. Its very important for me to be able visualize my schedule and plan in advance.

 

4. What does your typical work day look like?

Vanessa:  I'm up at 6am to start scheduling my social media posts for the day. I then respond to any orders and emails that have come in overnight. I then make breakfast for the kids and get them dressed before driving them to school and kinder.

The rest of my day is then spent dealing with customer emails and phone calls, checking in with staff and then picking up our two kids from school and kinder. After school activities then follow before dinner. After the kids are in bed I then respond to more customer emails before bed.

5. As a mum, what are the challenges you face when running a business, and what do you do to overcome those challenges? 

6. As a business owner, what tips do you have for others who are just starting out/ thinking of starting a business? 

 

It's Friday again and I am so excited to share this next story with you as it truly does resonate with me personally. Any of you currently working a 9-5 job and itching to take that leap to make your side hustle your main gig? Read on as our next female figure shares her journey from being a publishing exec to running a successful business, insight into what her day looks like (not chained to a desk!) and how she balances motherhood and business. 

Our Female Figure #2 is none other than Lauren Camilleri, Co-Founder of Leaf Supply, Author and acting Creative Director of Belle Magazine. 

3. What does your typical work day look like?

Lauren: One of the best things about running your own business is the variety, no two days look exactly the same. The diversity is very appealing for a girl who was regularly chained to my computer in previous jobs. From creating content for social media, putting together eDM's and other marketing material to getting out to nurseries to source plants and getting my hands in the soil, I relish the different elements that make up my days.

 

Leaf Supply Book, by Leaf Supply.

4. As a mum, what are the challenges you face when running a business, and what do you do to overcome those challenges? 

5. As a business owner, what tips do you have for others who are just starting out/ thinking of starting a business? 

 

 

Female Figures - 5 Questions with inspiring women in Business! 

I am so proud  to introduce our "Female Figures" section launching this June where I will be chatting to a handful of inspiring and successful female business owners within the creative industry who are absolutely kicking-butt at what they do. Every second Friday, 6pm.