Female Figure #9 - Georgia Perry

Posted by Joey Azman on

Hello there! It's been a minute since our last Female Figures interview where we chat to leading women in the creative industry. It's about time we get this started again and I'm so excited to share our first interview for 2022, and let me tell you, it's a GOODIE! 

She's a household name in her own right and has clients like Clinique, Adidas, Nickelodeon and Mercedes Benz under her belt. Her work hits you like an explosion of colour that is playful and powerful, and has products stocked in over 150 boutiques across the globe. She's a woman who is lucky enough to wake up every morning and does what she absolutely loves for work and is a leader in her field. On top of that she's also a new mum who supports her family, I mean, that's the dream right?! She's none other than the talented graphic artist and entrepreneur - Georgia Perry

1. Tell us a bit about yourself and how you came into business? 

Georgia: I have wanted to do what I'm doing now, honestly since I was probably 12 years old! I always enjoyed creative subjects at school, was always working on art / craft projects and both my parents ran small businesses, so it was kind of always just expected that I would carve my own path.

I studied graphic design for four years, and then worked in design studios for a few years before branching out on my own. 

I love working for myself, and still often pinch myself that I get to do this as a career.  

2. How are you finding your Moodyboard and has it helped in any way with your line of work? 

Georgia: I love keeping mementos, postcards and other inspiring bits and pieces on my desk, so the Moodyboard has made that a whole lot easier (and cuter)

3. What does your typical work day look like? 

Georgia: We have a one year old, so a typical day can vary quite a lot now! However when things go smoothly, I drop my daughter to day care (she's there three days a week) then usually it's quickly grabbing a chai and hitting my desk for emails / work enquiries / fulfilling online orders for my shop.

If I have a deadline or an illustration project on I'll spend a few hours on that in the morning (I'm sharpest then) otherwise I'm working on my illustration folio or designing new products for my shop.

The product side of my business means there is never a dull moment – as I'm always liaising with stockists and suppliers, eagerly awaiting new samples, and dreaming up new things to make.

 4. As a mum, what are the challenges you face when running a business, and what do you do to overcome those challenges ? 

GeorgiaTrying to keep my old routines has been one of the hardest things. Having a toddler often means plans / your whole day can change at a moment's notice – so adjusting to that has been a challenge. 

Lately I've just been trying to let go of trying to control everything. Just taking each moment as it comes, and knowing that even if I don't get everything done today, there's always tomorrow, and that's OK.


Georgia and her daughter Daisy - Image sourced from @gpez

5. As a business owner, what tips do you have for others who are just starting out/ thinking of starting a business? 

Georgia: I think beyond all else when starting / running a small business you need an almost unhinged amount of blind faith and optimism!
It's very hard work and there will always be dark moments, but you have to keep at it and deeply believe in yourself / that things will work out. 

You also have to be very disciplined – being your own boss certainly doesn't mean you get to slack off! And there's no one else to blame when things go wrong, ha! 

And lastly – you have to stay organised from the very start. That means really boring stuff like getting your bank accounts sorted (including a separate one for tax!) and hiring an accountant.
You wear so many hats when you have a small business, so staying organised is crucial. Even if you're a creative business like me – learn to love spreadsheets! 





Thank you Georgia for giving us a sneak peek into a day in your life and sharing a bit more about your journey! 

To get your hands on some Georgia Perry goodies here

Follow Georgia on the gram here

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Female Figure #4 - Georgie Daphne

Posted by Joey Azman on



Welcome to Female Figures #4! This week I'll be sharing my chat with textile designer and artist - Georgie Daphne. I met Georgie in 2019 at a trade show called Life Instyle (where you will find everyone in the retail - design industry!) At the time, Georgie was pregnant with her second child,  and was immaculately dressed in a bright colourful outfit, she was very memorable amidst the sea of people you meet at these trade shows! We had a chat and have kept in touch since. Today Georgie is an established artist, mum of 2 and design collaborator to large brands like Frankie Gusti and Jumbled.

Georgie's business journey started from the life changing experience of becoming a mother with her firstborn. It's definitely a trend around here that magic happens when women become mothers - they seem to somehow find the energy to throw themselves into deep into their passions and build amazing businesses, usually while the baby is asleep! Georgie's creations are bright, colourful, ethereal and inspired by the natural world - Plants in particular! So if you're a plant lover, you're in for a treat - check out Georgie's prints or paintings and have a read of her journey below! xx 


1. Tell us a bit about yourself and how you came into business? 

Georgie:  Hi! My name is Georgie! I live in Melbourne in a fun little mud brick home out in the suburbs with my two energetic boys (1 and 5) and lovely husband. My creative brain is a bit scattered, finds interesting shadows that no-one else would notice and always with too many painting ideas. My journey as a textile designer and artist started a long time ago but my business journey started in 2017. I had the opportunity to do a solo exhibition in Ringwood at a local gallery and because I was on maternity leave with my first son I dived head first into painting during his day naps and late at night. This was the beginning of me discovering my true style after 7 years of designing textiles for large Australian retailers. The exhibition lit a fire in me and helped me to start finding my purpose. A year later I actually started my business where I completely dived in the deep end and launched at Life Instyle and had the wonderful Design Files feature me. I had no idea what I was doing! Now there are two sides to my business, products which are limited edition prints, original paintings and cards and the other side is my textile design and illustration services for other fab businesses.


2. How are you finding your Moodyboard and has it helped with your line of work?   

GeorgieMy Moodyboard lives on my wonky art desk. I have put up my own paintings that brought me the most joy. So when I'm stuck for ideas I refer to my own ideas for new ideas. This way I'm constantly building on my own thoughts to continually make my paintings full of Georgie only vibes!!


Georgie's Studio - Styled by Michelle Mcilrath @shelstragram and Photographed by Ruby Henshall @ruby_henshall_photographer

3. What does your typical work day look like?

Georgie:  I try to sleep in as much as I can get away with! My husband often gets up for our two little boys and gets their breakfast ready. Lately I've been trying to eat my breakfast purposefully uninterrupted (that’s a huge deal when your a mum of little ones!) so that I can start the day right. This is my time to check emails and write a list of what I want to get done that day. Then its pretty much kid activities, housework, all day. Sometimes when my youngest is having his day nap I’ll set my 5 year old up with something fun like painting on the floor in my studio so that I can quickly get some painting done at my desk. From 5pm till 7:30pm its absolute madness in our house. While my husband has been working from home during Melbourne's number 4 lockdown we’ve been having a quick dance party just before dinner. Its really just a tactic to wear the little ones out so that they go to sleep easily! I do most of my painting and working on my business from about 8pm onward most nights.

4. As a mum, what are the challenges you face when running a business, and what do you do to overcome those challenges? 

Georgie: Time management is always my biggest challenge. If I write a realistic list on the white board on the fridge and just get that done each day then I'm happy.

5. As a business owner, what tips do you have for others who are just starting out/ thinking of starting a business? 

Georgie: Hmm I still feel like I'm starting! In 2019 I did as many markets as I could and I'm so thankful for that now. It was so good to learn what people are actually looking for and to chat to all the other lovely business owners and what works well for them. I also listen to loads of podcasts and have recently been listening to a bit of clubhouse. I would say just keep on learning and trust your gut instinct!
Wattle Print created for Whole Wattle Love who are also a lovely stockist of ours! 

Philodendron Print available on Georgie's Website. 


Original Painting "Frog in a Blender Caladium" has been commissioned exclusively for Jumbled

Follow Georgie Daphne on Instagram here or visit her website to purchase her beautiful creations. 
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